Nintendo And The Video Game Industry - 987 Words

Over the years, corporations in the video game industry revolutionized the concept of consoles and videogames through strides of innovation. The videogame entertainment industry is highly competitive and is largely driven by creativity in the products being created. All throughout the 1980s and 1990s, Nintendo redefined entertainment through its innovative consoles and videogames. The company had skyrocketing sales. However, as new entrants such as Sony and Microsoft entered the market, Nintendo was exposed to severe competition. As a result, their sales and profitability started to plummet as the years progressed. Despite the shifts and changes in technology and forms of entertainment, Nintendo is adamant about sticking to its videogame strategy. In order for Nintendo to survive after the emergence of this technological substitution and be active competitor in the market, the company should license its popular games for use on smartphones and tablets. Incorporating and licensing pop ular Nintendo games onto smartphones and tablets will be much more affordable to consumers who enjoy playing online games as a form of entertainment. There has been tremendous global growth in owning smartphones and tablets. This is largely attributed to the product’s features where a smartphone or a tablet can perform an array of tasks. Not only do they provide a lot of perks, they are also easily accessible and portable. An article on the Market for Computer and Video Games states thatShow MoreRelatedVideo Game Industry : Nintendo And Sony2289 Words   |  10 PagesINTRODUCTION Nowadays, the video game industry is one of the faster growing sectors in the world and it is unbelievably expected to increase its revenues for the years ahead. Big giant’s companies as Nintendo, Sony and Microsoft are constantly competing and technology and innovation are vital to keep pace with this demanding and challenging field. This essay will discuss two companies within the video games industry, Nintendo and Sony, trying to define their international strategies and their proceduresRead MoreNintendo s Impact On The Video Game Industry With Evr Race1212 Words   |  5 PagesIn 1975, Nintendo shifted to the video arcade game industry with EVR Race, designed by first game designer Genyo Takeda. Along with several other titles, Nintendo started out with some success, but in 1981, the release of Donkey Kong, designed by Shigeru Miyamoto, increased Nintendo’s profits exponentially. The success of the game along with many licensing opportunities provided Nintendo a hu ge boost in money, and the game also introduced a visualization of Mario, the mascot of Nintendo. Back thenRead MoreThe Battle Of The Gaming Industry1372 Words   |  6 Pagesheadshot 50 appears just below him. Video games have always been a source of entertainment and an escape from reality. However, most do not know a lot about the history of the gaming industry. It is a long history full of ones rising to power and falling, betrayal, and exploring a whole new world that could only be reached in dreams. Ironically, the best way to describe gaming history is to say it was not a game. In 1972 Pong, one of the first successful video game, was released (â€Å"A Brief† para. 4)Read MoreThe Effects Of Video Games On The Video Game Industry Essay1238 Words   |  5 Pagesnetwork effects in the video game industry? The network effects in the video game industry are derived from the console system that is sold to consumers. If a company is able to increase penetration in this arena, though at-cost/ below-cost pricing or pull created through the development of desirable content, it can potentially lock in the added value of the video games sold for the system. Which is to say, the console locks-in the network effects in the industry and the games serve to reap the profitsRead MoreHow Video Games Changed Throughout History1373 Words   |  6 PagesFrom Fad to Phenomenon: How Video Games Changed Throughout History Around the middle of the 20th Century man cultures started to grow beyond what they previously were thanks to different mediums (such as television and music) helping to push boundaries; with this came the birth of pop culture. Considering pop culture is a shortened version of popular culture it’s clear that many of the things in pop culture would be short lived. The short lived trends and happenings are labeled as â€Å"fads†. StrangelyRead MoreCase 11 - Video Game Consoles Industry Discussion1530 Words   |  7 PagesCompetition in Video Game Consoles: The State of the Battle for Supremacy in 2008 DISCUSSION QUESTIONS 1. What are the strategy-shaping business and economic characteristics of the console segment of the video game industry? What is the industry like? The video game industry is the economic sector involved with the development, marketing and sale of video games. It encompasses dozens of job disciplines and employs thousands of people worldwide. It includes video game consoles, game software, handheldRead MoreVideo Game Industry Analysis Essay1698 Words   |  7 PagesIndustry background The video game industry (formally referred to as interactive entertainment) is the economic sector involved with the development, marketing and sale of video and computer games. It includes video game consoles, game software, handheld devices, mobile games and online games. The video gaming industry has been growing exponentially in recent years. The growth is expected to leap-frog in the future. Following chart shows the projected market share by 2010 of different segmentRead MoreThe Effects Of Video Games On Pop Culture1116 Words   |  5 Pagesin today’s society. This example is, indeed, video games. When video games were first being introduced to the general public they weren’t all that exciting. Most gaming took place in arcades and most arcades didn’t have many game cabinets. However, all of this changed when the Atari 2600 was released. At the time, Atari was known for their home computers and their hit arcade game â€Å"Pong†. Though the Atari 2600 might not have been the first video game system, it was definitely the most successfulRead MoreSwot Analysis for Nintendo1415 Words   |  6 PagesCompany overview Nintendo is a Japanese based corporation founded in 1989. It’s original purpose was producing handmade hanafuda cards. After failed attempts at changing the direction of the company, it found success in the interactive entertainment systems and software industry. It changed its name from Nintendo Playing Card Company to Nintendo Company, Ltd. in 1963. Since then, Nintendo Co. has been creating video games and gaming systems that have become tops in their respective categories. InRead MoreVideo Game Industry- 5 Forces Analysis1442 Words   |  6 PagesAnalysis of the Video Game Industry As in every industry, there are five competitive forces that determine the intensity of competition between the different players. These competitive forces are; the threat of entry of a new company in the industry, the threat of substitution by another product, the bargaining power of the buyers, the bargaining power of the suppliers, and rivalry among currently existing competitors. These competitive forces are easily seen in the video game industry, as there is

Essay on Homegrown Terrorism - 1342 Words

Introduction A United States citizen turning against one’s own government and embracing an ideology to kill another citizen or commit an act of violence is a growing phenomenon commonly known as homegrown terrorism. This transition or radicalization process that transforms an individual into an adversary has intensified since the September 11, 2001 attacks on the World Trade Center and the Pentagon. The problem continues to persist in other parts of the world such as Canada, United Kingdom and even in Saudi Arabia, a Non-Western country. This form of extremism has shown its propensity in the United States since the turn of the century when Muslim extremism had its early beginnings as a venue to support a black separatist movement.†¦show more content†¦King and Taylor (2011) stated that radicalization does not contain any singular specificity to ethnicity, nationality, political, religious or any association with an ideological group (p.63). There is not a one-fit-all explanation which makes terrorism mitigation efforts a significant challenge for law enforcement officials and further complicates the protection of National Security. Terrorism expert, Bruce Hoffman, stated: â€Å"The profile is broken, (and) it’s women as well as men, its lifelong Muslims as well as converts, its college students as well as jailbirds† (Sullivan, 2010, para. 29). The New America Foundation and Syracuse University’s Maxwell School of Public Policy provides a database documenting jihadist and non-jihadist terrorism activity in the United States since September 11, 2001. The database also entails information on persons who have who have traveled overseas to support a terrorist cause. Though the qualification for entry into the database is vague, it does provide intriguing information that there is no clear profile on radicalized homegrown terrorists The Center of Strategic and International Studies (CSIS) confirms this viewpoint pertaining to p rofiling homegrown terrorists: Individuals run the gamet in terms of socio economic backgrounds, educational status and locations within the country. Some wereShow MoreRelatedHomegrown Muslim Radicalization And Terrorism831 Words   |  4 PagesHomegrown Muslim Radicalization and Terrorism The purpose of this paper is to annotate four sources that I will analyze for my final research paper. These sources focus on the following items: (a) Comparing Muslim converts and non-converts in the United States, (b) the psychology of radicalization, (c) the risk of radicalization and terrorism, and (d) how we can combat homegrown radicalization and terrorism. By analyzing these sources, I will be able to develop in-depth reasoning on this topicRead MoreA Brief Note On The Terrorism And Terrorism1064 Words   |  5 PagesResearch Paper Homegrown Terrorism Terrorism is terrorist activity either made on one’s homeland or made on another person’s country, which is/has become a huge concern for the United States. After the attacks of September 11, 2001, the US has taken huge measures to make sure there were not foreign attacks made on US soil again, but what about domestic attacks? The attacks of 9/11 left more than 3,000 civilians dead and more injured, but the number of deaths caused by homegrown terrorism far exceedsRead MoreEssay about American Jihad: Homegrown Terrorists1716 Words   |  7 Pagesa movement where homegrown American jihad will be the destruction of the United States. In the United States, we have Americans that are waiting and wanting to destroy anything that has to do with our country and our western way of life, all in the name of â€Å"jihad† or holy war. Just in the past year and almost 10 years after September 11, 2001, there has been upsurge in jihadist recruitment and incidents within the United States. This seems to be a call out to all the homegrown jihadist sympathizersRead MoreTerrorism : Terrorism And Domestic Terrorism1491 Words   |  6 PagesTruly Terrorism? Homegrown terrorism or domestic terrorism is commonly associated with violent acts committed by citizens or permanent residents of a state against their own people or property within that state without foreign influence in an effort to instill fear on a population or government as a tactic designed to advance political, religious, or ideological objectives. Definition The definition of homegrown terrorism includes what is normally considered domestic terrorism. Since the 9/11Read MoreThe Threat Of The Terrorist Threat Essay1446 Words   |  6 Pagesspread their influence globally. The internet has caused a change in the nature of the terrorist threat by not just associated this threat as foreign but one that can inspire homegrown terrorism. In this paper, it will discuss how terrorists are able to spread their influence globally and inspire followers to become homegrown terrorists. This paper will also discuss how the internet is utilized as a means to get information to home grown terrorists that can be used in a terrorist attack. LastlyRead MoreCyber Jihad And Concerns For Cyber Security868 Words   |  4 PagesMoreover, in his speech in June 2006, FBI director Robert Mueller describe homegrown terrorists as: â€Å"[They] are self-recruited, self-trained, and self-executing. They may not have any connection to Al Qaeda or to other terrori st groups. They share ideas and information in the shadows of the internet. They gain inspiration from radical websites that call for violence.† The process of radicalization has spread extensively through the usage of internet since it has a wide appeal and provides creativeRead MoreThe Government Should Detain Suspected Terrorists Without Trial1036 Words   |  5 Pagesrealized the tragedy and destruction caused by terrorism. Marwan Abu Ubcida, a terrorist in training, said, â€Å"Yes, I am a terrorist. Write that down: I admit I am a terrorist. [The Koran] says it is the duty of Muslims to bring terror to the enemy, so being a terrorist makes me a good Muslim.†(Friedman) That enemy happens to be anyone against what they believe. One such enemy meaning the US because we are against terrorism. There is no justification for terrorism and no reason for the government to try toRead MoreDetaining Suspected Terrorists1033 Words   |  4 Pagesrealized the tragedy and dest ruction caused by terrorism. Marwan Abu Ubcida, a terrorist in training, said, â€Å"Yes, I am a terrorist. Write that down: I admit I am a terrorist. [The Koran] says it is the duty of Muslims to bring terror to the enemy, so being a terrorist makes me a good Muslim.† That enemy happens to be anyone against what they believe. One such enemy meaning the US because we are against terrorism. There is no justification for terrorism and no reason for the government to try to justifyRead MoreArticle Review : Paris Attacks Drive Home Harsh Realities Of Extremism For Us Police And Civilians Alike 867 Words   |  4 PagesIslamophobia in Discussions of Terrorism The Fox News article â€Å"Paris attacks drive home harsh realities of extremism for US police and civilians alike,† addresses the aftermath of potential danger that could ensue because of the attacks in Paris, where a series of shootings and bombings occurred in November of 2015 killing many civilians. The majority of the perpetrators of these attacks were born in France or elsewhere in Europe. The article states matter-of-factly that the attacks abroad assureRead MoreIsis Research Paper1219 Words   |  5 Pagesfor territory, although this does occur in Iraq and Syria, they are more akin to a Hydra of ancient Greek and Roman mythology. A multi-headed beast that once one head is cut off, two more grow back in its place. With the current rise in homegrown terrorism this is even more important because just as with this mythological beast, they key to defeating ISIS is finding the weak spot and with a combined effort kill the beast. THINGS TO CONSIDER One key to the Islamic States ability to survive from

Unconditional Love Free Essays

Unconditional Love With jolting word choice and the effective application of imagery, the poem My Papa’s Waltz, written in 1948 by Theodore Roethke (1908 – 1963), presents the speaker as a child who is trapped in a world tragically affected by alcoholism and physical abuse yet who relentlessly attempts to attain love and affection from his drunken and violent father. The whimsical lyrics prompt the reader to recognize that although this poem depicts the essence of a child, the implication of a life of patterned torture is in deep contrast to the reality of a carefree childhood. My Papa’s Waltz is written in quatrain form purposely echoing the sing song sound of idyllic childhood rhymes to contrast the meaning of the poem which illustrates a childhood experience with an alcoholic and abusive father who, despite the ongoing pain inflicted, is still loved unconditionally by his son. We will write a custom essay sample on Unconditional Love or any similar topic only for you Order Now The speaker relates this experience in his childhood with his drunken father in an almost affectionate tone, yet with the distain of the alcoholism and violence soundly ringing through. He states, â€Å"The whiskey on your breath, Could make a small boy dizzy; But I hung on like death: Such waltzing was not easy,† (lines 1-4). The speaker’s tone reveals that although his father drinks to the point of his breath being intoxicating and that the situation is confusing to the lad, he still â€Å"hung on like death,† grappling with his hope that if he continued â€Å"the waltz† – the relationship with his father – that he would retain his father’s love. In the last line of the stanza, the speaker’s resolute determination of continuing with the difficult waltz lends credence to the optimism of his youth which is evident in his perseverance to experience the father-son relationship. The word choices throughout the poem, such as â€Å"death,† â€Å"battered,† â€Å"scraped,† and â€Å"beat† imply that the speaker’s childhood is certainly not a functional one and, moreover, is filled daily with the cruel interactions of his hardened father. The speaker reflects, â€Å"We romped until the pans, Slid from the kitchen shelf; My mother’s countenance, Could not unfrown itself,† (5-8). This passage suggests through detailed imagery that although this young boy is being abused by his father, with household items being knocked from their places with the shaking of the violence, his mother shamefully remains a silent but disapproving bystander as she witnesses her child’s horrendous beatings. The brutal scene continues to unfold as â€Å"The hand that held my wrist, Was battered on one knuckle; At every step you missed, My right ear scraped a buckle,† (9 –12). In a vivid display of terrifying progression, the father grasps the boy’s wrist with his hand in an attempt to land yet another steady blow, battering his knuckles even more. When his drunken state causes him to stagger, the boy’s ear scrapes against his belt buckle, instead. As the father’s tension and fury explodes from the failed strike, the speaker recounts that his father â€Å"beats time on my head†¦ then waltzed me off to bed,† creating a vision of a frenzied rage as he is repeatedly hit until he is thrown violently into his room at the end of the beating (13, 15). Throughout this instance of abuse it is quite clear that this child’s love for his father is steadfast and unwavering. Regardless of the incessant beating, the last line of the poem is the boy’s emphatic plea for love and acceptance as he was â€Å"still clinging to (his) shirt,† (16). While he notes his father’s â€Å"palm caked hard with dirt,† the excusing tone suggests that he recognizes the hard life his father lives and thus pardons his cruelty. As is often the case with an abused person, no matter the depths of the abuse that is endured, a longing and a resilient hope for a functional, loving and nurturing relationship with one’s parent continues, as is displayed in My Papa’s Waltz. Works Cited Roethke, Theodore. My Papa’s Waltz. Literature for Composition, 8th ed. Eds. Sylvan Barnet, William Burto, William E. Cain. New York: Pearson Longman, 2008. 807. How to cite Unconditional Love, Papers

Marketing Strategy and Plan Coca Cola Drink Companies Free Sample

Question: Discuss about the Marketing Strategy and Plan for Coca Cola Drink Companies. Answer: Introduction The objectives of the marketing plan The marketing objectives are required by every business and the objectives of the marketing plan are as follows: 1. Realistic objectives When it comes to the detailing of the marketing objectives, realism is very important (Lee et al. 2015). 2. Measurable objectives When the individuals have the ability to measure the results of their objectives then it is termed as measurable objectives. Background of the company Coca-Cola is one of the largest soft drink companies in the world. The company includes various brands that include Diet Coke, Fanta, Sprite and many such names. Justification of the market selection The market is selected because the beverage industry is one of the most popular sectors that contribute to a large part of the GDP in the country. The report mainly deals with the youth and the products that mostly attracts. Coca Cola mostly has a variety of the product of line that includes diet coke for the individuals who has diabetes and zero coke for those who are health conscious. Value Analysis Product Portfolio in Relation to the Competition The Value proposition of Coca Cola is the unique benefits that are delivered by its business in order to resolve a precise problem of the target customers (Osterwalder et al. 2014). The comparison of the value proposition The value proposition of Coca Cola is that the company encourages in order to shape a better future and the company mainly focuses on the integrity. However, the value proposition of Pepsi is to thrive the society and the business together. There are different cost and benefit that are associated with Coca Cola and the cost is as follows: 1. Diabetes Coca Cola is mainly known to cause diabetes, as it is a sweetened drink and is a main source of calories. If an individual consumes excessive of Coca Cola, then it might prove to be harmful for that person. 2. Dehydration Coca Cola also acts as dehydrating diuretics as it contains sugar. The benefits that are associated with Coca Cola are as follows: 1. Taste The Taste of Coca Cola can make an individual feel relaxed, as it tastes good. 2. Rusted Bolt- If a cloth soaked with Coca Cola can be applied on the rusted bolt; it will help to loosen it. 3. Toilet cleaner A can of Coca Cola can act as a toilet cleaner after it is applied for an hour on the toilet (Ladas et al. 2013). Ansoffs Growth Matrix Every business has the aim to grow, be it a start-up company or a well-established company that is seeking to augment the profit. However, there always remains a confusion regarding the fact that which strategy will lead to growth. The Ansoffs Matrix provides with the solution that can be applied by the business (Darroch 2014). Market Penetration The strategy of market penetration involves an attempt that helps to increase the share of the market within the existing industries. It can be done by either selling more products to the customers who are established or by searching for new customers within the market. Coca Cola being a popular brand is able to utilise the market penetration on a yearly basis, for example through the notorious Coca-Cola Christmas advert that in turn helped to increase the sale of Coca-Cola (Hussain et al. 2013). (Source: Oakley, 2015) Product Development This mainly involves the development of the new product for the existing market. This is done with the aim to fulfil the needs of the customers with the new products that are launched by the company as well as to outperform the competitors. An example of this includes the launch of the Cherry Coke in the year 1985. The company found it profitable to sell the flavoured products (Al-Azzam et al. 2016). Market Development The main strategy of the market development is to find a new group of buyers for the product of Coca Cola that already exists. In the year 2005, for example, the launch of Coke Zero was an ideal example of market development. Coke Zero was similar to that of diet coke; however, it was widely accepted by women rather than men. The men did not accept it as they thought that it was a women drink. Therefore, the Coca Cola Company changed the outer look of the brand to give it a masculine appeal (Krtzkamp 2013). Diversification There are two types of diversification in this case, the first one being the related diversification and the second one is the unrelated diversification. The related diversification comprises of the production of a new category of goods that complements the existing portfolio. However, under unrelated diversification, Coca-Cola started offering merchandises that include shirts, glasses as well as fridges which helped to expand its brand. Analyse uncontrollable forces The PESTLE Analysis of Coca Cola is as follows: 1. Political factors Several political factors have affected Coca Cola. The political factors include the changes in the laws and regulation. The political factors also include the level of political stability that in turn affected the global pressure group and domestic market vestibule groups and the government approach towards the industry (Chhabra and Kiran 2015). 2. Economic factors The various economic factors that affected the sales of Coca Cola are rate of tax, the rate of interest, labor cost as well as the level of economic growth in the company. (Source: LeSure, LeSure and profile 2012) 3. Social factors The social factors that have affected the performance of Coca Cola include the social change that has been implicated by Coca Cola in the form of carbonated drink that is mainly for the quest of healthy lifestyle. 4. Technological factors In the case of Coca Cola, the technology is continuously increasing as the company is introducing some equipment. As a result, the production volume of Coca Cola is also increasing sharply as compared to the last few years. Porters five forces 1. The five forces of Porter had helped to analyse the competitors of the company by using a simple framework model. The threat of entry of new competitors The Company Such As Coca Cola and its competitors hold special licensing deals, which includes their product being sold in the fast food chains. Moreover, Coca Cola has resulted in a strong loyal base of the customers as they invest a huge amount on marketing for their promotion. As a result, as far as brand image and customer loyalty is concerned, the new competitors might find it difficult to match up to that level ( Dobbs 2014). As a result, it will become difficult for the new competitors to threaten the well-established company like Coca Cola. Moreover, Coca Cola also has franchise contracts with presented bottlers. As per the contract, the bottlers are forbidden to take up new competitors with the similar products. 2. The intensity of competitive rivalry Pepsi is the first rival that comes to mind when it comes to the competitive rival of Coca Cola. Both the companies are in competition from the past 19th The reason for the rivalry is that both the companies have comparable elements in their marquee products and they have similar contributions. The non-soda interests are also alike for both the companies (Latif and Parker 2014). (Source: Dudovskiy, 2015) 3. The threat of substitute products The beverage industry is supplemented with massive figures of substitutes that include water, coffee, juices, alcoholic drink and many more such products. As a result, there is always a choice of buyers purchasing fresh juices or coffee instead of Coca Cola. Since, more and more are becoming health conscious with each passing day the individuals might substitute healthy juices instead of Coca Cola. 4. The bargaining power of buyers The fair amount of bargaining power of the buyers directly affects the bottom line of Coca Cola. Coca Cola sells its product with the help of the distribution companies rather than selling the products directly to the buyers. As a result, when it comes to the food stores the prices are low enough so that the customers can remain attached with the product. 5. The bargaining power of the suppliers The suppliers in the beverage industries are relatively weak, as they do not have any bargaining power. The supplier supplies the raw materials that are the required component of a soft drink company. These raw materials are easily available to the producers and this does not make any difference to the suppliers, as they are reasonable. Segmentation, Positioning and Targeting The brands are able to define their appropriate products with the help of segmentation to the diverse customers. As far as Coca Cola is concerned, it does not target a precise segment but becomes accustomed the marketing approaches by developing new products. As far as targeting is concerned, the plan is to target diverse ages of customers that is there should not be any specific target. The key customers of Coca Cola are the individuals belonging to the age group between 12-30 years. (Consumerpsychologist.com, 2016) The company has also tied up with fast food markets, which includes McDonalds so that the plan to reach the product of the company below the age of 12 becomes successful. Targeting does not deal with gender group but the plan is to make the product acceptable to both male and females. All age groups are mostly targeted, but the aim is to target the age group 18-25 that consists of 40 percent of the population. As far as positioning is concerned, Coca Cola has become successful to deliberately position itself in the soft drink market of the world. Coca Cola has also planned to generate those positions that help the product to get the largest advantage in the target market. Positioning Comparison The act of designing the offer of a company is ideally done by brand positioning. It has been years that the cola wars between Pepsi and Coca Cola has started. As far as positioning is concerned, the two brands have completely target audiences as well as positioning. Pepsi mainly position their products among the teenagers whereas, Coca Cola has positioned them as a drink that is fit for the complete family. Justification The segmentation positioning and targeting has been planned in such a way that Coca Cola can compete with its competitors and then become successful compared to Pepsi. Marketing Mix Decisions Support Services One of the most widely used soft drink in the world is Coca Cola. The company is known to have very efficient as well as extensive distribution in the world. The decisions of the Coca Cola business are mainly done on the domestic basis to be fitted in with the diverse culture as well as the requirements of the domestic community. Coca Cola is also known to provide service to huge geographic as well as diverse areas. With the help of CSR, Coca Cola has been able to execute the campaign known as the Support my school campaign (Hanssens et al. 2014). Packaging Packaging also plays an important role in the case of Coca Cola as packaging has affected its sales as well as the positioning of the industry. After Coca Cola changed the packaging of Coke Zero, it became acceptable to the men besides the women. Coca Cola is mainly differentiated from their competitor that is Pepsi in the form of ingredients. Distribution Strategies Coca Cola has a concentrated distribution channel as well as bottler system that helps its product to get available anywhere in the world starting from Middle East to Australia. It is mainly sold in the retail outlet. This retails store mainly looks like the local food stores that contains all sorts of beverages as well as food. Pricing The pricing of Coca Cola is done based on the segment of both markets as well as geographic. There are different pricing strategies for diverse sub-brands of Coca Cola. As far as consumer perspective is concerned, the consumers who prefer going to malls for them the price relatively high as compared to the one who prefers retail stores. Hence, the prices are not constant across the entire consumer segment. The pricing strategy is mainly based on the competitors pricing strategy that is if Pepsi lowers the price of their product, then Coca Cola is bound to lower the price. The potential risks of pricing strategy The potential risks of pricing strategy are as follows: 1. Changed professed value If Coca Cola raise or lower the price, then the professed value of the product will change in the eyes of the customers. 2. Reduction in the margin If Coca Cola reduces the price of its product, then they might tend to lose the margin of the profit. Advertising Strategy Coca Cola has adopted to various advertisement strategies that is used to promote its product. The company mainly targets the value-based advertisement so that it can increase the demand of its product. The advertising prospect has helped to create demand for Coca Cola. The potential risk in advertising strategy is that Coca Cola has to frame the ad in such a way that it attracts all the age group rather than youth. Coca Cola mainly follows the FMCG distribution strategies for its product. The efficient distribution network of coke has approximately battered the small and middle level players in the market. Distribution Channels The type of distribution that will be used by company is the indirect channel that is the company will take the help of the middleman to sell their products. Analysing competitors The strategic position of Coca Cola as compared to Pepsi will be that Coca Cola will be more beneficial as it targets the family besides the youth. Conclusion Coca Cola has a concentrated distribution channel as well as bottler system that helps its product to get available anywhere in the world starting from Middle East to Australia. The pricing of Coca Cola is done based on the segment of both markets as well as geographic. References Al-Azzam, Z.F., Irtaimeh, H.J. and Al-Qura'an, A.B., 2016. Impact of Intellectual Capital on Carrefour Internal Growth Strategies (Ansoffs Model) in Governorate of Irbid. Available at SSRN. Chhabra, S. and Kiran, R., 2015. An Empirical Analysis of Total Factor Productivity in Food and Beverage Sector. Productivity, 56(2), p.121. Consumerpsychologist.com. (2016). Introduction to Marketing. [online] Available at: https://www.consumerpsychologist.com/marketing_introduction.html [Accessed 3 Jul. 2016]. Darroch, J., 2014. Ansoffs Growth MatrixIn Detail. In Why Marketing to Women Doesnt Work (pp. 131-147). Palgrave Macmillan UK. Dudovskiy, J. (2015). Coca Cola Porters Five Forces Analysis - Research Methodology. [online] Research Methodology. Available at: https://research-methodology.net/coca-cola-porters-five-forces-analysis/ [Accessed 3 Jul. 2016]. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), pp.32-45. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), pp.534-550. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and growth-an interactive triangle. Management and Administrative Sciences Review, 2(2), pp.196-206. Krtzkamp, K., 2013. Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola. Ladas, S.D., Kamberoglou, D., Karamanolis, G., Vlachogiannakos, J. and Zouboulis Vafiadis, I., 2013. Systematic review: Coca Cola can effectively dissolve gastric phytobezoars as a first line treatment. Alimentary pharmacology therapeutics, 37(2), pp.169-173. Latif, S. and Parker, D., 2014. Supply chain and logistics: An Australian perspective. Management Services, 58(1), pp.20-26. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: using organizational structure to achieve marketing objectives. Journal of the Academy of Marketing Science, 43(1), pp.73-99. LeSure, D., LeSure, D. and profile, V. (2012).Coca-Cola: PEST Analysis for Coca-Cola. [online] Desmondcocacola.blogspot.in. Available at: https://desmondcocacola.blogspot.in/2012/06/pest-analysis-for-coca-cola.html [Accessed 4 Jul. 2016]. Oakley, T. (2015). Coca-Cola: Ansoff Matrix. [online] the Marketing Agenda. Available at: https://themarketingagenda.com/2015/03/28/coca-cola-ansoff-matrix/ [Accessed 3 Jul. 2016]. Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014. Value proposition design: how to create products and services customers want. John Wiley Sons.